Courses

uCoruse5

Xi’an Jiaotong University
Hong Kong SAR, China

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Course Offerings for commencement in August/September 2020
Application Deadline: August 21, 2020

Number of Credits3
Offering DepartmentDepartment of Business Administration
Course TeacherProf. Tony Garrett
Language of InstructionEnglish
First Day of ClassSep 1, 2020
Last Day of ClassDec 15, 2020
Course ComponentLecture
Mode of TeachingSynchronous
Meeting TimeTue & Thu 0900-1015
Course ComponentLectureLab
Mode of TeachingSynchronousSynchronous
Meeting TimeTue & Thu
0900-1015
Fri
1000-1115
Time ZoneKorean Time (UTC+9)
Restrictions-
Course DescriptionManaging in the constantly changing environment of the 21st century for business success is a challenging job for marketing managers. The key challenges for managers include: understanding the market as a fundamental premise of formulating market-driven strategy; strategies for undertaking market analysis and identification of current and future competitive positions. This advanced level marketing course is designed to develop new skills and consolidate prior knowledge and skills learned in other marketing courses to develop a proactive strategic marketing management approach.
Number of Credits3
Offering DepartmentDepartment of Business Administration
Course TeacherProf. Tony Garrett
Language of InstructionEnglish
First Day of ClassSep 1, 2020
Last Day of ClassDec 15, 2020
Course ComponentLecture
Mode of TeachingSynchronous
Meeting TimeTue & Thu 0900-1015
Course ComponentLectureLab
Mode of TeachingSynchronousSynchronous
Meeting TimeTue & Thu
0900-1015
Fri
1000-1115
Time ZoneKorean Time (UTC+9)
Restrictions-
Course DescriptionManaging in the constantly changing environment of the 21st century for business success is a challenging job for marketing managers. The key challenges for managers include: understanding the market as a fundamental premise of formulating market-driven strategy; strategies for undertaking market analysis and identification of current and future competitive positions. This advanced level marketing course is designed to develop new skills and consolidate prior knowledge and skills learned in other marketing courses to develop a proactive strategic marketing management approach.
Number of Credits3
Offering DepartmentDepartment of Business Administration
Course TeacherProf. Tony Garrett
Language of InstructionEnglish
First Day of ClassSep 1, 2020
Last Day of ClassDec 15, 2020
Course ComponentLecture
Mode of TeachingSynchronous
Meeting TimeTue & Thu 0900-1015
Course ComponentLectureLab
Mode of TeachingSynchronousSynchronous
Meeting TimeTue & Thu
0900-1015
Fri
1000-1115
Time ZoneKorean Time (UTC+9)
Restrictions-
Course DescriptionManaging in the constantly changing environment of the 21st century for business success is a challenging job for marketing managers. The key challenges for managers include: understanding the market as a fundamental premise of formulating market-driven strategy; strategies for undertaking market analysis and identification of current and future competitive positions. This advanced level marketing course is designed to develop new skills and consolidate prior knowledge and skills learned in other marketing courses to develop a proactive strategic marketing management approach.
Number of Credits3
Offering DepartmentDepartment of Business Administration
Course TeacherProf. Tony Garrett
Language of InstructionEnglish
First Day of ClassSep 1, 2020
Last Day of ClassDec 15, 2020
Course ComponentLecture
Mode of TeachingSynchronous
Meeting TimeTue & Thu 0900-1015
Course ComponentLectureLab
Mode of TeachingSynchronousSynchronous
Meeting TimeTue & Thu
0900-1015
Fri
1000-1115
Time ZoneKorean Time (UTC+9)
Restrictions-
Course DescriptionManaging in the constantly changing environment of the 21st century for business success is a challenging job for marketing managers. The key challenges for managers include: understanding the market as a fundamental premise of formulating market-driven strategy; strategies for undertaking market analysis and identification of current and future competitive positions. This advanced level marketing course is designed to develop new skills and consolidate prior knowledge and skills learned in other marketing courses to develop a proactive strategic marketing management approach.
Number of Credits3
Offering DepartmentDepartment of Business Administration
Course TeacherProf. Tony Garrett
Language of InstructionEnglish
First Day of ClassSep 1, 2020
Last Day of ClassDec 15, 2020
Course ComponentLecture
Mode of TeachingSynchronous
Meeting TimeTue & Thu 0900-1015
Course ComponentLectureLab
Mode of TeachingSynchronousSynchronous
Meeting TimeTue & Thu
0900-1015
Fri
1000-1115
Time ZoneKorean Time (UTC+9)
Restrictions-
Course DescriptionManaging in the constantly changing environment of the 21st century for business success is a challenging job for marketing managers. The key challenges for managers include: understanding the market as a fundamental premise of formulating market-driven strategy; strategies for undertaking market analysis and identification of current and future competitive positions. This advanced level marketing course is designed to develop new skills and consolidate prior knowledge and skills learned in other marketing courses to develop a proactive strategic marketing management approach.
Number of Credits3
Offering DepartmentDepartment of Business Administration
Course TeacherProf. Tony Garrett
Language of InstructionEnglish
First Day of ClassSep 1, 2020
Last Day of ClassDec 15, 2020
Course ComponentLecture
Mode of TeachingSynchronous
Meeting TimeTue & Thu 0900-1015
Course ComponentLectureLab
Mode of TeachingSynchronousSynchronous
Meeting TimeTue & Thu
0900-1015
Fri
1000-1115
Time ZoneKorean Time (UTC+9)
Restrictions-
Course DescriptionManaging in the constantly changing environment of the 21st century for business success is a challenging job for marketing managers. The key challenges for managers include: understanding the market as a fundamental premise of formulating market-driven strategy; strategies for undertaking market analysis and identification of current and future competitive positions. This advanced level marketing course is designed to develop new skills and consolidate prior knowledge and skills learned in other marketing courses to develop a proactive strategic marketing management approach.
Number of Credits3
Offering DepartmentDepartment of Business Administration
Course TeacherProf. Tony Garrett
Language of InstructionEnglish
First Day of ClassSep 1, 2020
Last Day of ClassDec 15, 2020
Course ComponentLecture
Mode of TeachingSynchronous
Meeting TimeTue & Thu 0900-1015
Course ComponentLectureLab
Mode of TeachingSynchronousSynchronous
Meeting TimeTue & Thu
0900-1015
Fri
1000-1115
Time ZoneKorean Time (UTC+9)
Restrictions-
Course DescriptionManaging in the constantly changing environment of the 21st century for business success is a challenging job for marketing managers. The key challenges for managers include: understanding the market as a fundamental premise of formulating market-driven strategy; strategies for undertaking market analysis and identification of current and future competitive positions. This advanced level marketing course is designed to develop new skills and consolidate prior knowledge and skills learned in other marketing courses to develop a proactive strategic marketing management approach.
Number of Credits3
Offering DepartmentDepartment of Business Administration
Course TeacherProf. Tony Garrett
Language of InstructionEnglish
First Day of ClassSep 1, 2020
Last Day of ClassDec 15, 2020
Course ComponentLecture
Mode of TeachingSynchronous
Meeting TimeTue & Thu 0900-1015
Course ComponentLectureLab
Mode of TeachingSynchronousSynchronous
Meeting TimeTue & Thu
0900-1015
Fri
1000-1115
Time ZoneKorean Time (UTC+9)
Restrictions-
Course DescriptionManaging in the constantly changing environment of the 21st century for business success is a challenging job for marketing managers. The key challenges for managers include: understanding the market as a fundamental premise of formulating market-driven strategy; strategies for undertaking market analysis and identification of current and future competitive positions. This advanced level marketing course is designed to develop new skills and consolidate prior knowledge and skills learned in other marketing courses to develop a proactive strategic marketing management approach.
Number of Credits3
Offering DepartmentDepartment of Business Administration
Course TeacherProf. Tony Garrett
Language of InstructionEnglish
First Day of ClassSep 1, 2020
Last Day of ClassDec 15, 2020
Course ComponentLecture
Mode of TeachingSynchronous
Meeting TimeTue & Thu 0900-1015
Course ComponentLectureLab
Mode of TeachingSynchronousSynchronous
Meeting TimeTue & Thu
0900-1015
Fri
1000-1115
Time ZoneKorean Time (UTC+9)
Restrictions-
Course DescriptionManaging in the constantly changing environment of the 21st century for business success is a challenging job for marketing managers. The key challenges for managers include: understanding the market as a fundamental premise of formulating market-driven strategy; strategies for undertaking market analysis and identification of current and future competitive positions. This advanced level marketing course is designed to develop new skills and consolidate prior knowledge and skills learned in other marketing courses to develop a proactive strategic marketing management approach.
Number of Credits3
Offering DepartmentDepartment of Business Administration
Course TeacherProf. Tony Garrett
Language of InstructionEnglish
First Day of ClassSep 1, 2020
Last Day of ClassDec 15, 2020
Course ComponentLecture
Mode of TeachingSynchronous
Meeting TimeTue & Thu 0900-1015
Course ComponentLectureLab
Mode of TeachingSynchronousSynchronous
Meeting TimeTue & Thu
0900-1015
Fri
1000-1115
Time ZoneKorean Time (UTC+9)
Restrictions-
Course DescriptionManaging in the constantly changing environment of the 21st century for business success is a challenging job for marketing managers. The key challenges for managers include: understanding the market as a fundamental premise of formulating market-driven strategy; strategies for undertaking market analysis and identification of current and future competitive positions. This advanced level marketing course is designed to develop new skills and consolidate prior knowledge and skills learned in other marketing courses to develop a proactive strategic marketing management approach.



Course enrollment is subject to final approval from your home university and the course offering university. Please contact the APRU VSE Coordinator at the Study Abroad Office of your home university for credit transfer options.