This course focuses on how a firm can develop and implement effective business-level and corporate- level strategies. Implicitly or explicitly, every firm defines the scope of its business operations, and how it will compete against its rivals. Decisions about the scope of business constitute the firm’s corporate strategy; decisions about how to compete within chosen market segments reflect the firm’s business-level strategy.

ISC129D

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This course is delivered in a blended mode with VSE students attending classes virtually and other classmates attending physically.

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In this course we will learn the fundamentals of Statistics, which is basically the science of collecting, summarizing, describing, analyzing and interpreting data. Data can be about any aspect of the real world that we want to study. Statistics is used to perform empirical research and to test various hypotheses about the world, in almost every discipline of study, whether it is the hard sciences or the social sciences or business.

ISC207B

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This online-only course provides a broad overview of the most influential theories and empirical studies pertaining to scientific study of the ways people think about, feel, and behave in social situations (aka social psychology). Specifically, topics to be covered include how we interpret information about self, other people, and social situations (social cognition), how our attitudes are changed by others (social influence), why certain types of people are attractive to us (interpersonal attraction), why we cooperate with or harm others (cooperation or aggression), and many other hot topics on social psychology. 

ISC263B

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This course will be conducted as real-time ONLINE lectures, and these lectures will be recorded to make available to students from different time zones in KU course blackboard.

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In today’s global organization, the effectiveness and overall success of today’s leader and manager strongly depends on their ability to communicate effectively. Business Communication is a theory-based, practice-driven course that introduces students to a wide cross section of ideas, practices and principles to improve their existing communication. The online course as a whole is designed to enable students to develop skills in empowering their authentic presence to build communicative effectiveness and influence with communication situations in day to day organizational contexts. Through Zoom meetings, students will learn about and practice essential communicative skills through a range of exercises and assignments. Communication processes will focus more in depth with effective speaking and listening in conversation, non-verbal communication, conflict management, cross cultural and team communication, coaching, among other themes. This entirely online course aims to introduce students to the skills to build effective, creative and meaningful communication in one on one, groups, teams and organizations. The course adopts innovative perspectives across different contexts of interpersonal and group communication. Different approaches to generative and creative methods of communication will be explored throughout the course. Business communication theory explored in the course will be immediately applicable to students and set the stage for ongoing communication mastery throughout their professional lives. 

ISC300A

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As an advanced level marketing class, this course builds on the fundamentals of marketing. The primary objective of this course is to expose students to the global issues involved in creating marketing strategies that generate value for the global customer. This course will explore the complex and constantly evolving realities of international marketing by introducing a brief review of the macro level environments (i.e., culture, geography, economics, legal systems, and governments) faced in international markets and then by addressing in depth the elements of the international marketing strategy pertaining to issues such as pricing, channels of distribution, consumer and business markets, advertising, sales, and exporting.

ISC306

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Today’s global business contexts requires managers and leaders to develop their professional skills by not only successfully managing their teams and organizations, but more importantly, how to effectively manage themselves first. Global Leadership and Management is a theory-based, though highly practical online course that focuses on developing practical leader-manager skills individually, interpersonally and collectively within teams and the broader organizational culture as a whole. Informed by current social science and business research, this course is designed to enable students to learn to manage their own life and relationships with others, to develop themselves as future leaders and future managers and to discover first-hand their passion for personal and professional development. Leader-manager development concepts used in the course will be immediately applicable for students, but also set the stage for life long professional development. This course will focus primarily on your personal quest to thrive, by examining your own leadership strengths (and limitations), and professional experiences that enhance your capacity to lead and manage authentically in a new global business environment.

ISC311

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This course is a broad survey of the field of international business and provides the foundations for further specialisation in this field. It will begin with a brief overview of international business, focused on the concept of ‘globalisation’. The course will then examine the environment for international firms, particularly the political, social and economic configurations that support cross-border commerce. Amongst others, we will look at the role of national policies and cultures, the evolution of international markets in goods, services and finance, and the supernational mechanisms and infrastructures for trade, investment and finance. The course will then probe international firms: their strategies and organisational design, their entry modes into international enterprise, and their behavioural and control systems. Many parts of the course involve current events, including issues related to international trade, foreign investment and international political conflict.

ISC312B

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150 minutes daily, including:

• 90 minutes pre-recorded lecture (videos in Blackboard)
• 60 minutes in-person class synchronously broadcast through zoom

This course is delivered in a blended mode with VSE students attending classes virtually and other classmates attending physically.

N/A

We are all consumers. We buy groceries, computers, and cars. We purchase services ranging from bank accounts to college educations. However, consumers are different from one another. Consumers buy different clothes, drive different cars, and eat different food. Moreover, even the same consumer can make different decisions depending on the situation. The most complex aspect of marketing is understanding the mind and heart of the consumer. So how are we to construct coherent marketing strategies? In this class, we will try to learn how and why consumers behave the way they do and explore our intuitions about our own behaviors. We will also learn about theories developed in marketing, psychology, anthropology, economics, and other behavioral sciences. And we will learn how to use these theories to predict how consumers will respond to different marketing activities.

ISC319

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This subject is a core undergraduate course of mechanical engineering. Heat transfer is one of the most significant topics in terms of fundamentals and engineering applications. Topics to be covered include: steady state heat conduction, transient heat conduction, laminar and turbulent convection, natural convection, basic thermal radiation and their engineering applications. Final goal is understanding the fundamental theory, phenomena, and applications of heat and mass transfer in mechanical engineering.

ISC360

This course has prerequisites of ‘Thermodynamics’, ‘Fluid Mechanics’, and ‘Engineering'.

N/A

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One of the most important business skills to learn is the ability to properly read, analyse and interpret a Company’s Financial Statements. You will learn these skills on this course. This course is both theoretical and practical and focuses on the most important aspects of accounting, analysis, and valuation. Both engaging and relevant, the course uses contemporary case studies of well-known companies. Even if you have no financial/accounting knowledge or experience, you can do well on this course and the learning will be valuable and complimentary to your own major. You will collaborate extensively with your international peers to prepare a comprehensive analysis and presentation of a company of your group’s choice. Such interaction will take place during and outside of class and may take place in a physical classroom or online. Your instructor will regularly promote and support such collaborative activities, helping you develop your research, analytical, presentation and communication competencies in an international and intercultural environment.

ISC394

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• The class outline may change slightly but the course content will remain the same.
• Before most classes (dates to be announced), you will be provided with a worksheet containing financial analysis practice and other short exercises for in-class completion, to help you consolidate and apply your learning. Your completed worksheet should be submitted for the award of attendance and participation marks.
• This course is delivered in a blended mode with VSE students attending classes virtually and other classmates attending physically.

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The goal of this course is to familiarize students with Korean culture, literature, film, music, and society. Classes will consist of lecture, readings, and films and will be structured around small group and class discussions. Through this course, we will examine larger issues such as the legacy of colonialism, gender and social status, the Korean War and its aftermath, economic development and modernization, nationalism, etc. Through this examination we hope to consider broader and more inclusive approaches to understanding Korean culture and society.

ISC117

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This course gives you a broad introduction to the fascinating and ever-changing world of sustainability. We will explore how investors, companies, cities and countries are developing their own strategies to respond to one of today’s most important global challenges, that of encouraging sustainable development - development that meets the needs of the present without compromising the ability of future generations to meet their own needs. Using a blend of contemporary movies and other media sources, lectures and case-based studies of well-known companies and cities, you will develop valuable tools and insights into examining how the strategies of companies and cities are impacting on sustainability and how they seek to future-proof themselves and the world in which they operate. You will collaborate extensively with your international peers to prepare a comprehensive analysis and presentation of the sustainability strategy of a company, a city, or a country of your group’s choice. Such interaction will take place during and outside of class and may take place in a physical classroom or online. Your instructor will regularly promote and support such collaborative activities, helping you develop your research, analytical, presentation and communication competencies in an international and intercultural environment.

ISC392

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