Courses
Korea University
Seoul, South Korea
Founded in 1905, the Korea University (KU) campus covers over 182 acres and is home to more than 35,000 students from all over the nation and the world.
The university’s academic breadth is extensive with its 81 departments in 19 colleges and divisions, and 18 graduate schools and it has over 1,400 full-time faculty members with over 95% of them holding a Ph.D. or equivalent qualification in their field. KU has particularly strong Humanities and Asian Studies Departments along with the recently established Graduate School of International Studies (GSIS). KU is also renowned for its professional schools of Law, Medicine and Business Administration. In research, KU is an internationally recognized leader with over 100 research centers, including the East Asiatic Research Centre and the Korean Cultural Research Centre. Furthermore, Korea University Business School (KUBS) is the only and the first business school in the country to have acquired both European Quality Improvement System (EQUIS) accreditation, in combination with the accreditation granted by the Association to Advance Collegiate Schools of Business (AACSB).
Website: www.korea.edu
Course Offerings for commencement in August/September 2020
Application Deadline: August 21, 2020
Application Deadline: August 21, 2020
| Number of Credits | 3 | |
| Offering Department | Department of Business Administration | |
| Course Teacher | Prof. Tony Garrett | |
| Language of Instruction | English | |
| First Day of Class | Sep 1, 2020 | |
| Last Day of Class | Dec 15, 2020 | |
| Course Component | Lecture | |
| Mode of Teaching | Synchronous | |
| Meeting Time | Tue & Thu 0900-1015 | |
| Course Component | Lecture | Lab |
| Mode of Teaching | Synchronous | Synchronous |
| Meeting Time | Tue & Thu 0900-1015 | Fri 1000-1115 |
| Time Zone | Korean Time (UTC+9) | |
| Restrictions | - | |
| Course Description | Managing in the constantly changing environment of the 21st century for business success is a challenging job for marketing managers. The key challenges for managers include: understanding the market as a fundamental premise of formulating market-driven strategy; strategies for undertaking market analysis and identification of current and future competitive positions. This advanced level marketing course is designed to develop new skills and consolidate prior knowledge and skills learned in other marketing courses to develop a proactive strategic marketing management approach. | |
| Number of Credits | 3 | |
| Offering Department | Department of Business Administration | |
| Course Teacher | Prof. Tony Garrett | |
| Language of Instruction | English | |
| First Day of Class | Sep 1, 2020 | |
| Last Day of Class | Dec 15, 2020 | |
| Course Component | Lecture | |
| Mode of Teaching | Synchronous | |
| Meeting Time | Tue & Thu 0900-1015 | |
| Course Component | Lecture | Lab |
| Mode of Teaching | Synchronous | Synchronous |
| Meeting Time | Tue & Thu 0900-1015 | Fri 1000-1115 |
| Time Zone | Korean Time (UTC+9) | |
| Restrictions | - | |
| Course Description | Managing in the constantly changing environment of the 21st century for business success is a challenging job for marketing managers. The key challenges for managers include: understanding the market as a fundamental premise of formulating market-driven strategy; strategies for undertaking market analysis and identification of current and future competitive positions. This advanced level marketing course is designed to develop new skills and consolidate prior knowledge and skills learned in other marketing courses to develop a proactive strategic marketing management approach. | |
| Number of Credits | 3 | |
| Offering Department | Department of Business Administration | |
| Course Teacher | Prof. Tony Garrett | |
| Language of Instruction | English | |
| First Day of Class | Sep 1, 2020 | |
| Last Day of Class | Dec 15, 2020 | |
| Course Component | Lecture | |
| Mode of Teaching | Synchronous | |
| Meeting Time | Tue & Thu 0900-1015 | |
| Course Component | Lecture | Lab |
| Mode of Teaching | Synchronous | Synchronous |
| Meeting Time | Tue & Thu 0900-1015 | Fri 1000-1115 |
| Time Zone | Korean Time (UTC+9) | |
| Restrictions | - | |
| Course Description | Managing in the constantly changing environment of the 21st century for business success is a challenging job for marketing managers. The key challenges for managers include: understanding the market as a fundamental premise of formulating market-driven strategy; strategies for undertaking market analysis and identification of current and future competitive positions. This advanced level marketing course is designed to develop new skills and consolidate prior knowledge and skills learned in other marketing courses to develop a proactive strategic marketing management approach. | |
| Number of Credits | 3 | |
| Offering Department | Department of Business Administration | |
| Course Teacher | Prof. Tony Garrett | |
| Language of Instruction | English | |
| First Day of Class | Sep 1, 2020 | |
| Last Day of Class | Dec 15, 2020 | |
| Course Component | Lecture | |
| Mode of Teaching | Synchronous | |
| Meeting Time | Tue & Thu 0900-1015 | |
| Course Component | Lecture | Lab |
| Mode of Teaching | Synchronous | Synchronous |
| Meeting Time | Tue & Thu 0900-1015 | Fri 1000-1115 |
| Time Zone | Korean Time (UTC+9) | |
| Restrictions | - | |
| Course Description | Managing in the constantly changing environment of the 21st century for business success is a challenging job for marketing managers. The key challenges for managers include: understanding the market as a fundamental premise of formulating market-driven strategy; strategies for undertaking market analysis and identification of current and future competitive positions. This advanced level marketing course is designed to develop new skills and consolidate prior knowledge and skills learned in other marketing courses to develop a proactive strategic marketing management approach. | |
| Number of Credits | 3 | |
| Offering Department | Department of Business Administration | |
| Course Teacher | Prof. Tony Garrett | |
| Language of Instruction | English | |
| First Day of Class | Sep 1, 2020 | |
| Last Day of Class | Dec 15, 2020 | |
| Course Component | Lecture | |
| Mode of Teaching | Synchronous | |
| Meeting Time | Tue & Thu 0900-1015 | |
| Course Component | Lecture | Lab |
| Mode of Teaching | Synchronous | Synchronous |
| Meeting Time | Tue & Thu 0900-1015 | Fri 1000-1115 |
| Time Zone | Korean Time (UTC+9) | |
| Restrictions | - | |
| Course Description | Managing in the constantly changing environment of the 21st century for business success is a challenging job for marketing managers. The key challenges for managers include: understanding the market as a fundamental premise of formulating market-driven strategy; strategies for undertaking market analysis and identification of current and future competitive positions. This advanced level marketing course is designed to develop new skills and consolidate prior knowledge and skills learned in other marketing courses to develop a proactive strategic marketing management approach. | |
| Number of Credits | 3 | |
| Offering Department | Department of Business Administration | |
| Course Teacher | Prof. Tony Garrett | |
| Language of Instruction | English | |
| First Day of Class | Sep 1, 2020 | |
| Last Day of Class | Dec 15, 2020 | |
| Course Component | Lecture | |
| Mode of Teaching | Synchronous | |
| Meeting Time | Tue & Thu 0900-1015 | |
| Course Component | Lecture | Lab |
| Mode of Teaching | Synchronous | Synchronous |
| Meeting Time | Tue & Thu 0900-1015 | Fri 1000-1115 |
| Time Zone | Korean Time (UTC+9) | |
| Restrictions | - | |
| Course Description | Managing in the constantly changing environment of the 21st century for business success is a challenging job for marketing managers. The key challenges for managers include: understanding the market as a fundamental premise of formulating market-driven strategy; strategies for undertaking market analysis and identification of current and future competitive positions. This advanced level marketing course is designed to develop new skills and consolidate prior knowledge and skills learned in other marketing courses to develop a proactive strategic marketing management approach. | |
| Number of Credits | 3 | |
| Offering Department | Department of Business Administration | |
| Course Teacher | Prof. Tony Garrett | |
| Language of Instruction | English | |
| First Day of Class | Sep 1, 2020 | |
| Last Day of Class | Dec 15, 2020 | |
| Course Component | Lecture | |
| Mode of Teaching | Synchronous | |
| Meeting Time | Tue & Thu 0900-1015 | |
| Course Component | Lecture | Lab |
| Mode of Teaching | Synchronous | Synchronous |
| Meeting Time | Tue & Thu 0900-1015 | Fri 1000-1115 |
| Time Zone | Korean Time (UTC+9) | |
| Restrictions | - | |
| Course Description | Managing in the constantly changing environment of the 21st century for business success is a challenging job for marketing managers. The key challenges for managers include: understanding the market as a fundamental premise of formulating market-driven strategy; strategies for undertaking market analysis and identification of current and future competitive positions. This advanced level marketing course is designed to develop new skills and consolidate prior knowledge and skills learned in other marketing courses to develop a proactive strategic marketing management approach. | |
| Number of Credits | 3 | |
| Offering Department | Department of Business Administration | |
| Course Teacher | Prof. Tony Garrett | |
| Language of Instruction | English | |
| First Day of Class | Sep 1, 2020 | |
| Last Day of Class | Dec 15, 2020 | |
| Course Component | Lecture | |
| Mode of Teaching | Synchronous | |
| Meeting Time | Tue & Thu 0900-1015 | |
| Course Component | Lecture | Lab |
| Mode of Teaching | Synchronous | Synchronous |
| Meeting Time | Tue & Thu 0900-1015 | Fri 1000-1115 |
| Time Zone | Korean Time (UTC+9) | |
| Restrictions | - | |
| Course Description | Managing in the constantly changing environment of the 21st century for business success is a challenging job for marketing managers. The key challenges for managers include: understanding the market as a fundamental premise of formulating market-driven strategy; strategies for undertaking market analysis and identification of current and future competitive positions. This advanced level marketing course is designed to develop new skills and consolidate prior knowledge and skills learned in other marketing courses to develop a proactive strategic marketing management approach. | |
| Number of Credits | 3 | |
| Offering Department | Department of Business Administration | |
| Course Teacher | Prof. Tony Garrett | |
| Language of Instruction | English | |
| First Day of Class | Sep 1, 2020 | |
| Last Day of Class | Dec 15, 2020 | |
| Course Component | Lecture | |
| Mode of Teaching | Synchronous | |
| Meeting Time | Tue & Thu 0900-1015 | |
| Course Component | Lecture | Lab |
| Mode of Teaching | Synchronous | Synchronous |
| Meeting Time | Tue & Thu 0900-1015 | Fri 1000-1115 |
| Time Zone | Korean Time (UTC+9) | |
| Restrictions | - | |
| Course Description | Managing in the constantly changing environment of the 21st century for business success is a challenging job for marketing managers. The key challenges for managers include: understanding the market as a fundamental premise of formulating market-driven strategy; strategies for undertaking market analysis and identification of current and future competitive positions. This advanced level marketing course is designed to develop new skills and consolidate prior knowledge and skills learned in other marketing courses to develop a proactive strategic marketing management approach. | |
| Number of Credits | 3 | |
| Offering Department | Department of Business Administration | |
| Course Teacher | Prof. Tony Garrett | |
| Language of Instruction | English | |
| First Day of Class | Sep 1, 2020 | |
| Last Day of Class | Dec 15, 2020 | |
| Course Component | Lecture | |
| Mode of Teaching | Synchronous | |
| Meeting Time | Tue & Thu 0900-1015 | |
| Course Component | Lecture | Lab |
| Mode of Teaching | Synchronous | Synchronous |
| Meeting Time | Tue & Thu 0900-1015 | Fri 1000-1115 |
| Time Zone | Korean Time (UTC+9) | |
| Restrictions | - | |
| Course Description | Managing in the constantly changing environment of the 21st century for business success is a challenging job for marketing managers. The key challenges for managers include: understanding the market as a fundamental premise of formulating market-driven strategy; strategies for undertaking market analysis and identification of current and future competitive positions. This advanced level marketing course is designed to develop new skills and consolidate prior knowledge and skills learned in other marketing courses to develop a proactive strategic marketing management approach. | |
Course enrollment is subject to final approval from your home university and the course offering university. Please contact the APRU VSE Coordinator at the Study Abroad Office of your home university for credit transfer options.